Book Review - The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media (Francois Gossieaux)

Being someone who pays attention to the business scene in Singapore and other countries, I would like to appeal to all CMO (Chief Marketing Officer) to grab this book, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media by Francois Gossieaux, and read. The reason is this book will help put right to what most marketing departments have done wrong and that is focusing on the "media" of social media instead of the "social" which is critical of the success.

In this book, the authors share with us the four pillars of a social media campaign and that is

1) Tribe VS Market Segments
2) Human-Centricity vs Company-Centricity
3) Network VS Channel
4) Social Messiness VS Process & Hierarchy

As you can see, some of the old management thinking and structure would now come under fire if one company is to truly be successful with social media. For instance, looking at (2), can a company be tolerant with deviants of their brands in the tribe they are engaging with using their social media.

For social media to be successful marketing tool for a company, it must be ready for radical changes in its mindset especially stop seeing social media as a channel of communication but rather creating a network of users that can help improve your services or products and also keep track of what your competitors are doing.

This is a strongly recommended book for all Marketing Officers out there. Start doing the right thing with social media or get left behind by those who do. Social media is definitely the next platform for companies to get their brands out there effectively and gather business intelligence.
Anyone who does not start doing the right thing, I would foresee great difficulties or challenges that could come at a greater costs to overcome.