Book Review - Buyology (Martin Lindstrom)

Buyology (Martin Lindstrom) is a book title that, together with the bright yellow cover, attracted my attention when I visited the bookstore.

Basically the book is about neural-marketing. No no don't worry, it does not mean once I read this book I am going to be a marketing guru. It does not bestow me the power to control what you buy. But it is a very insightful book to read.

Do you know that those ads that are meant to discourage smoking or anorexia is actually encouraging it? That because although cigarettes makers are banned from marketing but they have infiltrated into your life to encourage you to smoke without you noticing it? What has religion got to do with the best brand? Which sense should the ads appeal to to make a lasting impression?

You probably might have answer to one of these questions but would it not be great to know the answers to all of them? I know you would love to know the answer to all these questions. So go and grab the book.

This book open up my eyes a bit wider about neural marketing, although I have some pre-knowledge about neural marketing, especially the coke and popcorn experiment mentioned in the book. Sinister it may seem but I feel it is good to know about it.

It is the book for you, if you like psychology or marketing or both. Since I like both, I have benefited from and enjoyed the book immensely. I strongly recommend this book to those who want to be on the forefront of marketing or generally interested to know how humans behave.

I give it 3.5 stars out of 5. The only grip about the book is if only there are more diagrams to explain the concepts inside like symbol and which part of the brain it is refering to. A must-have book for any marketing personnel's library.