Book Review - The Saint, the Surfer and the CEO (Robin Sharma)

The Saint, the Surfer and the CEO (Robin Sharma) is another wonderful book by Robin Sharma. Continuing from his bestseller book, The Monk who sold his Ferrari, it is written in the form of a story, telling us to live true to our lives, to find out purpose in this world and live for this purpose.

My mind was blown away when I read it as it provides me more insights into how this world works and how limiting belief are inculcate into us, preventing us from achieving what our hearts desire from this life. Some of the lessons taught are how we should treat all happenings in our life, be it good or bad, how we see things through our eyes and mind, and what mindset should we have in order to create abundance in our lives. Interested to know the answers to these questions? Well grab the book now. You will find traces of materials that are found in other self-help material, for instance a deposit account for each relationship you create, projecting a vision with clarity (Law of Attraction) and many more. Grab the book because it will give you more insights into these materials.

I give it a 4.5 stars out of five. A great gift to anyone who love self-help books. Definitely worth much more than its price. What are you waiting for, go and grab it now, digest what is taught and take concrete steps to achieve your heart's desired dream and lifestyle!

Book Review - Buyology (Martin Lindstrom)

Buyology (Martin Lindstrom) is a book title that, together with the bright yellow cover, attracted my attention when I visited the bookstore.

Basically the book is about neural-marketing. No no don't worry, it does not mean once I read this book I am going to be a marketing guru. It does not bestow me the power to control what you buy. But it is a very insightful book to read.

Do you know that those ads that are meant to discourage smoking or anorexia is actually encouraging it? That because although cigarettes makers are banned from marketing but they have infiltrated into your life to encourage you to smoke without you noticing it? What has religion got to do with the best brand? Which sense should the ads appeal to to make a lasting impression?

You probably might have answer to one of these questions but would it not be great to know the answers to all of them? I know you would love to know the answer to all these questions. So go and grab the book.

This book open up my eyes a bit wider about neural marketing, although I have some pre-knowledge about neural marketing, especially the coke and popcorn experiment mentioned in the book. Sinister it may seem but I feel it is good to know about it.

It is the book for you, if you like psychology or marketing or both. Since I like both, I have benefited from and enjoyed the book immensely. I strongly recommend this book to those who want to be on the forefront of marketing or generally interested to know how humans behave.

I give it 3.5 stars out of 5. The only grip about the book is if only there are more diagrams to explain the concepts inside like symbol and which part of the brain it is refering to. A must-have book for any marketing personnel's library.

Robert Kiyosaki New Book and other New Book Releases-March 2009

These are some new books or soon to release books that I thought readers might be interested.

For fans of Robert Kiyosaki, he is about to release a new book on Real Estate Investment. From Amazon, this book is claimed as "the bible, of real estate advice and techniques every investor needs to navigate through the ups, the downs, and the in-betweens of the real estate market and come out on top." After further reading the Product Description, it seems to be a comprehensive book for Real Estate investors. Hope I can get a copy of it, read it and recommend to you readers, in this blog. For those who cannot wait, maybe you can reserve it in Amazon and have it shipped to you the second it is available.