Book Review - Business Journey to the East (Wee Chow Hou, Fred Combe)

Business Journey to the East by Wee Chow Hou, Fred Combe is the book for you if you answer "Yes" to the following sentence:

1) I want my business to succeed in Asia.
2) I do not want to risk the chance of making a fatal mistake when doing business in Asia.
3) I want to know what are the pitfalls of doing business in Asia.
4) I want to know how to gain the upperhand in negotiating with my Asian partners.
5) I want to know if I need a good voice when singing together with my Asian business partners.
6) I want to know more about the "face" concept and guanxi.

This book is especially written for Westerners who are interested or are doing business in Asia, especially Mainland China. It can open anyone's horizon and rid some perceptions that people outside Asia or even those inside Asia have.

This book can help you to cut short the time to build guanxi in Asia, avoid or reduce the costs of corruptions and teach you the importance of learning body language and reading people. This is a must for all executives who have business in Asia or are Operations Head in Asia. A strongly recommended book.

I give it 4 out of 5 stars for easy reading (since it is written for business executives) and good contents that even Asians would find it a joy to read.



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