Book Review - The Answer (John Assaraf, Smith Murray)

The Answer (John Assaraf, Smith Murray) was a book that had an interesting story behind why I bought.

I was fascinated by Law of Attraction again, so I pick up the book and read. I even watch the video to get myself immerse again into understanding the Law. Now I know about this book "The Answer" a long time back and I do know that John Assaraf is one of the mentor featured in the Secret. But this time it was very different. John stood out from the video, not literally of course. His name keeps on ringing in my mind.

At that time, Harris at Suntec City was having a clearance sale (and it still is now) so being an avid bookworm, I went to the sale. And "The Answer" stood out a couple of time because it was one of those books that was found in most shelves (I wonder is it because that this book is difficult to classify). Anyway, since it stood out so many times, I guess it is not harm reading it since the title sounds attractive, "Grow Any Business, Achieve Financial Freedom and Live an Extraordinary Life" which I am sure this is what everyone wants to do.

When I was reading this book, I was blown away because there are two parts to the book. The first part of the book does talk about The Secret and gives you the scientific background of it. (Yes, there is scientific background to The Secret.) So it gives me a better understanding how it works. The second part is the one I strongly recommend to entrepreneurs. This second part is a MUST-READ. I can never stress enough. If you really want to grow your business, you MUST-READ the second half. I am very sure you will benefit TREMENDOUSLY from it.

Basically the second half tells you how to find the customers you need, designing your marketing materials to get the customer you want and also design the business model to get the customer you want. Now of course most of this things are cliche in any entrepreneurship books but I can tell you this book is very different.

For this book I give it a 4.5 stars out of five if you are an entrepreneur reading it, but if you are reading to find out more about The Secret, I will only say that the scientific background it good to read but not a must-read to know more.